ABOUT US
Elevate: A Bold Take on Consultancy
Elevate is not another consultancy.
We are a roster of top-tier consultants and strategists—each with 15+ years of proven experience—handpicked from the worlds of strategy, innovation, brand leadership, digital transformation, and high-stakes execution.
Where Strategy Meets Boldness. And Every Letter Leads.
We don’t play it safe or take shortcuts. We craft clarity with edge and strategy that shakes up industries and scales ambition into action.
Elevate is designed for brands and organizations that don’t just seek advice; they want a bold game plan, impactful moves, and results that make a statement. We approach business challenges as bold conversations.
Every insight is earned, and every decision is grounded in data, instinct, and real-world expertise.
We combine strategic firepower with creative vision and operational strength. The result? Strategy and execution with an edge.
We’re your co-pilots for growth, reinvention, and next-level momentum.
Our Model Is Unique
Instead of assigning you a generic “account lead,” we assemble your A-team from our bench of elite specialists; each one a heavyweight in their field.
This means you get C-suite intelligence without C-suite overhead, and expertise that’s not just relevant; it’s razor-sharp.
Based in Saudi Arabia and driven by the Kingdom’s spirit of transformation, Elevate partners with ambitious organizations; government, enterprise, and high-growth startups that are ready to lead markets, outpace change, and deliver impact that lasts.
We don’t trade in theory. We craft strategies that launch, scale, and stick. From vision to execution, our work moves markets, shifts perceptions, and builds systems that endure.
DRIVEN BY PURPOSE
Turning Complexity Into Clarity.
Turning “What If” Into “What’s Next.”
We exist to push ambitious brands to their subsequent evolution. To transform chaos into confidence. Potential into performance. Noise into focus.
We don’t just solve problems; we decode them, dissect them, and turn them into rocket fuel.
Our purpose is transformation with intention—the kind that sticks, the type that scales.
WHAT WE STAND FOR
Our values are more than a checklist; they’re our compass. They guide how we think, create, collaborate, and lead.
INTEGRITY — We don’t play games. We play fair and lead with truth.
INNOVATION — We zig where others zag.
EXCELLENCE — We don’t chase “good enough.”
SUSTAINABILITY — Built for the long haul.
COLLABORATION — Because genius is a team sport.
Our Difference: The Elevate Advantage
In a crowded consulting space, Elevate stands apart because we are:
- Elite by Design – Every consultant on our roster is a seasoned leader with a track record of delivering measurable transformation. You get direct access to expertise that other firms only name-drop in case studies.
- Impact-Obsessed – Our work is measured not by “deliverables sent” but by results achieved; market share gained, operations optimized, brands redefined.
- Agile & Tailored – No pre-packaged templates. Every engagement is built from the ground up to address your specific context, challenges, and ambitions.
- Bold & Candid – We don’t tell you what you want to hear; we tell you what you need to know—and give you the roadmap to act on it.
- End-to-End – Strategy without execution is a missed opportunity. We stay with you from the whiteboard to the boardroom to the market floor.
DRIVEN BY MISSION, GUIDED BY VISION
Our Mission:
We develop enduring strategies, compelling brand narratives, and scalable systems that enhance performance and equity. Our work is powered by sharp insights, bold innovation, and execution that delivers.
Our Vision:
To be the catalyst for transformation—empowering organizations to lead with clarity, forge impactful connections, and compete with confidence in a constantly evolving world.
OUR PRINCIPLES
At Elevate, we are committed to delivering tailored, strategic solutions that drive success for our clients. Our approach is characterized by collaboration, innovation, and a deep understanding of each client’s unique challenges and opportunities. Here’s how we elevate your business:
MEET OUR LEADERS
Salma Alwan
Founder
Salma Alwan leads Elevate with one belief: strategy should spark action, not sit in a slide deck. With over 16 years of experience across the GCC, she has helped organizations rise, transforming challenges into clarity and ambition into measurable impact.
Her work spans industries from real estate to tourism and aviation culture. She guides bold brands with a unique blend of marketing insight, creative innovation, and business acumen. Backed by a master’s degree from the University of Liverpool and executive training from Harvard, Salma turns vision into growth and ideas into lasting change.
Mohammed Alwan
Head of IT Strategy & Innovation
With over 15 years of experience in the IT industry, Mohammad Alwan has been at the forefront of driving technological advancements that seamlessly align with business objectives. His expertise lies in designing and implementing innovative solutions that enhance operational efficiency and propel organizational success.
Throughout his career, Mohammad has demonstrated a deep understanding of the evolving technological landscape, enabling him to deliver impactful results across various sectors. His strategic approach to IT has been essential in helping organizations navigate complex challenges and achieve their digital transformation goals.
Fawaz Abdullatif
Consultant
Fawaz Abdullatif is a marketing leader with over 20 years of experience and a sharp focus on value-driven brand building. With a proven track record in brand strategy, consulting, and executive coaching, he assists organizations in crafting authentic brand narratives, refining their messaging, and aligning their marketing efforts with purpose. Fawaz combines strategic insight with real-world expertise to help businesses create resilient marketing frameworks that drive sustainable growth and long-term brand equity.
Al Hussayn Hammidan
Consultant
Alhusayn M. Hamidaddin is a distinguished marketing and communications leader with extensive experience at Red Sea Global, SAL, the Ministry of Investment, and STC. He excels at developing impactful brand strategies, spearheading national campaigns, and strengthening stakeholder engagement. With a Master’s in Marketing and advertising, along with executive education from the University of Michigan and NEXT MBA, he combines strategic vision with execution excellence to drive brand equity and deliver tangible business results.
